Our Story

Robin Cheung, founder and CEO of Absolushion, Inc., grew up in a quaint town nestled in the French Alps before venturing out to sunny California for college.  Life’s course eventually brought her to beautiful San Diego where she decided to settle down and start a family. Now a mom of twin boys, she juggles a demanding professional career with a busy family life.

Always cleaning up after the boys, Robin sought out a mop that cleans well and is easy-to-use.  But much to her dismay, she realized that many of the products on the market were either too costly or simply ineffective. Frustrated, she decided to work with a first-rate manufacturer to introduce an innovative spin mop, one that would make cleaning quick, easy, and fun for busy moms and everyone else.

Less than six months after the product's launch in January 2013, Twist and Shout Mop™ quickly became the #1 Top Rated Mop on Amazon and a consistent Best Seller in the Househould Wet Mops category. Today, rave reviews from enthusiastic customers still keep pouring in and many passionate customers love to share stories on how Twist and Shout Mop has turned mopping from a dreaded chore to a fun activity.


To make Twist and Shout Mop a success, Robin draws heavily from her past experience in strategic marketing at Lexus and in management consulting for various fortune 500 companies. Robin received her MBA from the UCLA Anderson School and her Bachelor’s degree from the University of Southern California.